Want to Grow? Get Back to Where It All Started

As we get started on the New Year, most people look forward at the year and think about what they want to accomplish. And that is a good thing. However, I also think there is some value in looking back to where it all started…

First Customer

Do you remember what it was like to get your first customer? You focused on really understanding the customer’s needs. You spent time trying to understand their pain, listening to their challenges, and working on a solution for them that knocked it out of the park, so they would stay as a customer and refer you to other potential customers.

And do you still do that today? Most businesses do not, and it is easy to see why. There just is not enough time in the day to do that with every customer. However, that can lead to dissatisfied customers and lost revenue. Plus, it can be difficult to understand why your customers really choose to do business with you. So, what can a business do?

Listen and Grow

The most time-efficient way to really understand your customers is through a survey to capture the voice of the customer (VoC). With a properly structured survey, you get metrics that tell you where you excel and where you need to improve. You have customers raise their hand volunteering to help you grow your business. You obtain clarity on who your ideal customer is and how you create value in their business. That is where we start with the Corlea Group’s Account Acceleration!™

So if you have not been surveying your customers regularly, now is a good time to start. You will gain actionable information for your business. In future posts, I will talk about how you can use that information throughout your business to achieve “Right Growth”.

And if we can be of any assistance with capturing the voice of your customers, please contact us.